Steph Duran was born and raised in Albuquerque. She started in radio during her last semester of high school at the Albuquerque Academy, through the Senior Project program. From that moment..she was found and knew exactly what she wanted to do!
After studying at UNM, one of Steph’s very first professional radio jobs was at KOB-FM. She was a morning show producer for the legendary “John and the Bean” and even held down her own airshifts.
Starting in the early 1990’s, Steph lived and worked in Phoenix, Arizona. She was the co-host for “Pratt in the Morning” with Valley icon Dave Pratt for 5 years and then anchored “Steph and John” on KZON, and ended up beating her former partner for the #1 Morning Show adults 18- 34, within 15 months.
In the Fall of 2000, Steph was offered a challenging and completely different kind of Morning Show and environment. She and her family packed up and became Midwesterners, in St. Louis, Missouri.
In St Louis, Steph worked for CBS as well as Bonneville/Hubbard. Her skill set improved and expanded over time, to include sharp on-air talent, the ability to develop an emotional connection with her audience, and a very intelligent, accessible sense of humor, always targeted and tailored for her audience.
By the Spring of 2014, Steph was doing Mid-days for The New Fresh 102.5. According to PPM, Arbitron, St. Louis, 23% of all radios turned on during the mid-day were tuned to Steph…not a bad accomplishment!
Steph also loves to help spread the word when it comes to her live clients. She’s handled endorsements for clients from Cracker Barrel, Sprint, Michael’s, Ashley Home Furniture as well as several regional endorsements.
Coming home to New Mexico and going to work for Cumulus has been the best thing that could have ever happened for Steph. She is so excited to be on the air from 2pm – 7pm weekdays and spread the word about The All New Nash-FM 92-3 KRST….
